Style Guide
2018 Tagline
Event Logo
Pepsi sponsorship must appear on all uses of the event logo.
Colors
Sky Blue
52/16/02/00
117/179/221
#75B3DD
Cloud White
00/00/00/00
255/255/255
#FFFFFF
Speedy Yellow
04/30/96/00
242/181/39
#F2B527
Angel Navy
88/69/30/13
51/83/122
#34537a
Fonts
Headline: Avenir Next Pro Condensed Bold
Subhead: Avenir Next Pro Condensed Demi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Body Copy: Avenir Next Pro Condensed Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Note: American Captain font should ONLY be used for the tagline unless permitted by the City of Tuscaloosa communications division.
Plane Graphics
Note: Group must have exactly 6 planes.